adidas uefa euro 2024

For Adidas’ Euros campaign, we transformed one of Amsterdam’s ferries into an immersive football experience.

I was responsible for designing and executing the creative assets — branding the ferry’s exterior and converting the interior into a stadium-inspired space complete with football seating and pitch graphics. Nearby bus stops at the ferry dock were also redesigned as life-size football installations.

This project required creative problem-solving to adapt and optimize design assets across multiple formats and environments.