adidas Culture Credibility

Marking the arrival of a new era for the brand, the 2023 adidas Originals campaign paid tribute to those who have carried its iconic symbol — the Trefoil — through generations.

I was responsible for rolling out the global campaign assets across the European market, adapting and implementing designs for print, OOH, and digital platforms.

This included executing large-scale branding installations across London, such as the Stratford Bridge takeover.