Sunstay Pro – All-in-One Solar Streetlight Campaign The Sunstay Pro is an innovative all-in-one solar streetlight that embodies efficiency, sustainability, and cost-effectiveness in a single design.

I developed the marketing concept and creative direction, translating it across multiple brand assets to showcase the product’s unique value and forward-thinking design.

I developed bilingual retail assets in both Arabic and English for the Middle Eastern market. The main challenge was selecting the right imagery to effectively adapt the campaign across various retail touch points while maintaining brand consistency and visual impact.

YOU GOT THIS. A positive rallying cry that motivates all people to believe that they can overcome pressure and achieve their personal possibilities in sport. The job was to roll out assets into the European market, with placements such as subway station takeovers, bus stops and Stratford bridge leading to adidas’s flagship store in London.

eVITA: a groundbreaking concept vehicle created to ensure millions of wheelchair users are not left behind.

VISA’s social media competitions for Black Friday and the Tokyo 2020 olympics. The competitions encouraged the VISA community to enter on their social pages.

I was responsible for designing and executing campaigns for Adidas, communicating new sales and product launches through both desktop and mobile platforms. The designs featured dynamic, animated elements with high-quality product photography integrated seamlessly into the layout, creating an engaging and visually striking experience for the audience.

Over the past decade Shelflife has laid its roots deep in the street culture of South Africa. Growing stronger every year, like the rings of a tree. Th concept of the G-shock x Shelflife watch was to have 10 rings of a tree to celebrate Shelflifes 10 year anniversary.

Shelflife collaborated with designer Daniel Ting Chong to celebrate its 10-year anniversary with a clothing range inspired by the great outdoors. I art-directed and shot the media assets for the campaign and designed key in-store touchpoints, including window displays, to bring the collection’s theme to life.

Various logo design for freelance clients.

I was commissioned by an American client to create retro style posters for Panorama Meadows Nursing Homes. The posters were placed in their facilities across the United States.

The pack is inspired by the tourists that see no borders, boundaries, or pandemics and enjoy their time when no one's around. I created illustrations for the various shirts as well as Instagram GIFs and other communications. There was an Instagram live treasure hunt with clues to a hidden alien capsule at popular tourist destinations. I designed the postcards, stickers and a framed illustration within these capsules.

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Cool Cushions was a project I started in 2018. I designed and produced limited edition cushions that spoke to iconic South African and Capetonian imagery.

Faced with the global pandemic, it was only apt that Shelflife, South Africa's leading premium sneaker store, took iconic sneaker designs and transformed them into face masks. Complete with an embroidered logo the masks were a hit with the sneakerheads. It was my responsibility to produce the designs and CADs.